California is considered a blue state, with a solid core of voters in liberal and people of color communities. Progressives sometimes can move an electoral majority. More often, the state is polarized with a core of liberal voters, a relatively equal sized core of conservative voters, and a fluctuating contested middle. Contrary to popular belief,…

In October, the California Alliance launched its first statewide civic engagement program to test its new state-of-the-art integrated civic engagement system, and begin experimenting with issue framing and messaging around possible solutions to California’s budget crisis.  The Alliance set a goal of contacting 100,000 voters through phone calls and door-to-door visits out of 8 regional…