Our Strategy

California Calls is implementing a 4-pronged approach to achieve our goals:

1. Build an alliance of powerful social justice organizations around the state.

Our Strategy - Build an AllianceThrough training and support, California Calls has strengthened the ability of 31 local organizations to engage and mobilize tens of thousands of residents in their neighborhoods. Our grassroots training and political education program sharpens the skills of over 2,500 neighborhood leaders who are the backbone of our civic engagement programs through their one-to-one contact with voters.

2. Utilize a state-of-the-art civic engagement system capable of reaching hundreds of thousands of voters.

Our Strategy - CEP SystemCalifornia Calls has built a statewide technology infrastructure that includes a database of 1.6 million voters, 14 regional, computer-based phoning centers, and ongoing voter engagement and organizing programs in thousands of precincts across our 12 counties. We conduct 2 to 3 statewide civic engagement programs every year, with our local anchor organizations following up with voters throughout the year. The purpose of these programs is to reach out, engage, inform and motivate voters to consistently participate in elections and public policy debates.

3. Develop innovative strategic communications strategies that build understanding and motivate 1 million new and infrequent voters who support policy solutions that achieve the four strategic goals.


Decades of ultra-conservative research, message “discipline” and media campaigns have poisoned public opinion about the importance of government in our lives. Unless we restore people’s faith in government—and our role to make it work for all people—winning long-term policy reform will be impossible. California Calls engages in research, field testing and the development of a new “story” that can counter the dominant anti-government narrative and messaging and expands support for a progressive vision of government.

4. Forge strategic collaborations with key statewide efforts.

8538491420_c34ace9d35_zWe know we can’t build power alone, and strategic collaborations with statewide partners—civil rights, labor, faith-based, human service and other groups– are a critical element to our strategy. Creating change will take many organizations working together on a statewide level over multiple years to build a movement and the collective strength we need to achieve our goals.